Social media statistics & facts

November 20, 2018

Every Friday we share our favourite Social media facts (#FactFriday), here are some of our favourite that you can use or integrate into your marketing! 


Monthly active users:


Facebook: 2.27 Billion Source

Instagram: 1 Billion Source

Twitter: 326 Million Source

LinkedIn: 562 Million Source

Pinterest: 250 Million Source

Snapchat: 188 Million (Daily) Source

YouTube: 1.8 Million Source


Average amount of time spent a day


Facebook: 58.5 Minutes  Source

Instagram: 53.2 Minutes Source

Snapchat: 49.5 Minutes Source

YouTube: 40 Minutes Source


Best day to post


Facebook: Thursday, Friday, Saturday & Sunday Source

Instagram: Monday & Thursday Source

Twitter: Wednesday Source

LinkedIn: Tuesday, Wednesday & Thursday Source

Pinterest: Saturday & Sunday Source

Snapchat: Anyday of the week Source

YouTube: Thursday & Friday Source


Best time to post


Facebook: 9am, 1pm & 3pm Source

Instagram: 2am, 8am, 9am & 5pm Source

Twitter: 12pm, 3pm, 5pm & 6pm Source

LinkedIn: 7am, 8am, 12pm, 5pm & 6pm Source

Pinterest: 2am, 2pm, 9pm Source

Snapchat: Between 10pm & 1am Source

YouTube: Between 9am & 11am Source




Facebook: 4.75 billion pieces of content shared a day Source

Instagram: 95 Million photos a day Source

Twitter: 500 Million tweets a day Source
Snapchat: 3.5 Billion Snaps sent a day Source
YouTube: 300 Hours of video uploaded a minute Source


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